Grand Park comes of age

October 3, 2013 

Programming director Julia Diamond calls Grand Park a "cultural and civic space with no walls."

They built it. And they came.

This week marks the one-year anniversary of downtown’s Grand Park, a four-block expanse that has provided a jolt to Los Angeles’ Civic Center for reasons well beyond its hot-pink furniture.

Since its dedication last October, the 12-acre park between the Music Center and City Hall has drawn tens of thousands visitors for events big and small, from a Fourth of July extravaganza to daily yoga classes. Although the big-city development around it continues to be vigorously debated, the park itself has proven to be an intimately scaled magnet for families and children. The “splash pad” at the Arthur J. Will Memorial Fountain, in particular, has drawn knee-high youngsters and their parents from across the region.

“It’s just as serene and beautiful as I expected,” said Kesha Barkulis, who, on a recent and sparkling autumn weekday, was following her drenched and teetering 9-month-old daughter, Luna, as she navigated the 79 gentle water jets of the fountain.

First-time visitors Kesha Barkulis and daughter Luna enjoy Grand Park

It was their first visit to Grand Park, one that Barkulis said she’d wanted to make all summer, ever since reading about the ¼-inch-deep pool on a website aimed at moms seeking kid-friendly outings. They had taken the Red Line subway from North Hollywood to the Civic Center station, located just steps away from the fountain, which has become a popular venue for toddler birthday parties now.

For decades, the area formerly known as the “Civic Center Mall” was largely hidden by concrete parking ramps and two blockish government buildings—the Superior Court and Los Angeles County Hall of Administration. As a result, the mall and its 1960s-era fountain ended up being used mostly as an outdoor break area for bureaucrats and jurors.

But after a $56-million privately-financed makeover, which was required as part of the approval process for commercial development along Grand Avenue, the park is now generating crowds—and buzz—through a mix of programming experiments overseen by the Music Center.

The Fourth of July event, for example, drew an estimated 10,000 people, according to Grand Park Programming Director Julia Diamond. Thousands of people, she said, also have shown up for dance events and a movie series featuring such family fare as “ET” and “The Never Ending Story.” Last Sunday, 2,000 music fans gathered on a Grand Park lawn to watch the first simulcast of a Walt Disney Concert Hall performance, which featured jazz great Herbie Hancock.

Not bad for Year One.

“People think of Angelenos as wanting to celebrate privately,” Diamond said. “But people in L.A. are game for sharing.”

The park, which she called a “cultural and civic space with no walls,” has tapped into that growing hunger for collective experiences, exemplified by the widely popular CicLAvia events.

One key to the park’s early success, Diamond said, is that thousands of people in offices and lofts downtown “have actually shown a large appetite for diversion and entertainment in the middle of the day, uniting around something that speaks to a part of themselves outside of their work lives.” Besides lunchtime yoga and informational fairs on such topics as green transportation and public health, the mid-day programming has included a weekly farmer’s market and concerts ranging from Latin jazz to classical music to pop.

Diamond said she’s also been struck by the ethnic and economic diversity of the visitors—a result, she suggested, of having a park without a strong neighborhood history or existing identity. “This gives the park a lot of freedom to be whatever people want it to be,” she said.

Still, not everything’s gone as the programmers had hoped. One of the biggest first-year challenges, Diamond said, has been to get the downtown workers to become an after-hours crowd. “They get into their cars and drive away,” she said, adding: “If you gave people a reason to stay, they would. We haven’t found that reason yet.” (One possible reason: Grand Park’s official 1st birthday bash, which takes place from 7 p.m.-10 p.m. on Thursday, Oct. 10, and features free entertainment on the Performance Lawn.)

Diamond said Grand Park programmers and marketers also have been stymied by the nature of downtown itself, which she described as “sort of like the Balkans.” The farther away from Grand Park people work, such as in the Bunker Hill area, the harder they are to engage. Downtowners, she said, “tend to stay in their micro-community.”

Diamond’s anniversary wish for the next year?

“I want everyone in Los Angeles to know about Grand Park,” she declared. “A year ago, we didn’t exist. I want that name to have instant recognition as an amazing place.”

Grand Park's music events have proven particularly successful in drawing crowds during the first year.

Posted 10/3/13

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