This year's runners are hoping to avoid a repeat of 2011's rain-drenched marathon.

Whether you’re participating in it, watching it or trying to avoid it, if you live in Los Angeles it’s a good idea to know where the L.A. Marathon is headed. The annual race takes place Sunday, March 18. Here’s the lowdown:

The event will once again follow the “stadium to the sea” route, starting at Dodger Stadium and finishing by the Pacific Ocean. Check out the course map for the entire 26.2-mile route, or look at the “turn-by-turn” directions.  The course will take participants through downtown L.A., Silverlake, Hollywood, Beverly Hills, Westwood and Brentwood, before ending in Santa Monica.

Rolling street closures will take place along the route, and additional street closures will be enforced to accommodate the event and all its accompanying fanfare. An overview of what to expect is here. There also will be lots of detours on bus routes.

Now is the time to register—after Friday, March 9, online registration closes and the prices go up for last-minute registrants at the event’s Expo, held on March 16 and 17. More than 25,000 brave souls are expected this year. The first place men’s and women’s finishers will receive $25,000, plus a new Honda Insight sedan. A $100,000 bonus will be given to the first person, regardless of gender, to cross the finish line, with the elite women runners beginning several minutes before the men. Some 220 “legacy” runners who have run the race all 25 previous times will be looking to make it 26 this year. If you’re doing the math, that’s 681.2 miles each over the past quarter-century.

If you just want to take in the spectacle, there’ll be plenty of entertainment along the route, including live bands, charity information booths and a Guinness World Record attempt involving 400 cheerleaders. You can get to the course via Metro Rail. On your mark…

Posted 3/8/12

Visitors to "Levitated Mass" will walk down this channel, where the 340-ton boulder will be suspended overhead.

When artist Michael Heizer’s 340-ton boulder slowly rolls onto the grounds of the Los Angeles County Museum before dawn on Saturday, it will be parked alongside a meticulously constructed concrete trench that, away from the spotlight, has been put through its own complicated paces.

The Slot, as it’s officially known, is the 456-foot-long structure upon which The Rock will be permanently attached in the weeks ahead, a crucial element of the artist’s “Levitated Mass” installation. When completed, visitors will walk down this concrete trench with the boulder suspended 15-feet above. This, according to the artist, will create an illusion that the rock is floating, or levitating.

From the beginning, LACMA and its specialized team were under no illusion themselves that the task would be easy, given the unique engineering and safety issues involved with placing so much tonnage directly over the public noggin.

Months of strength testing, element analysis and 3D computer modeling were undertaken to satisfy everyone, including the City of Los Angeles, that The Rock would stay secure during an earthquake and true to Heizer’s vision.

“We don’t have more than one try. We can only get it right once,” says Ron Elad of the engineering firm Buro Happold, which was hired by LACMA to translate the artist’s design ambitions into achievable engineering principles. “Everything that is going to happen in attaching that rock was tested.”

David Lara, a spokesman for the Building and Safety Department, acknowledged some back-and-forth between the parties but added: “They provided what we needed and we provided what they needed.”

The entire slot structure was designed with the support of the rock’s weight in mind, including a 3-foot-thick concrete foundation and underground support of the walls adjacent to the rock’s mount. The aesthetics were further influenced by laws protecting disabled individuals. The channel’s length was calculated to create a slope gentle enough to allow for safe navigation by people in wheel chairs. Hand rails also were cut directly into the concrete walls.

The process for attaching the megalith, as LACMA likes to call it, will unfold out of public view, obscured by fences on the northwest corner of the museum’s campus, near Fairfax Avenue and Sixth Street. The trench itself is not even complete; construction was stopped 75-feet short to give the giant red transporter room to maneuver on Saturday, according to Meg Thomas of Aurora Development, the project’s manager.

If all goes well between now and then, here’s what Thomas says will happen next:

Within 10 working days, Emmert International’s specially-built transporter will be dismantled around the boulder, which will then be positioned by hydraulic lifts over the “rock chamber”—an area where two stainless steel plates jut across the top of the slot. With that accomplished, work will stop until the reclusive artist arrives from his Nevada home to determine the rock’s precise orientation between the plates.

The rock then will be permanently affixed through three methods. First, a high-density grout will be placed on the steel plates. Then, nine holes will be drilled through the plates and into the rock, about a foot deep. A high-strength epoxy will be injected into the holes, quickly followed by the insertion of pins, 1-inch in diameter. This technique is aimed at preventing the rock from lifting up or rolling over during an earthquake. Finally, six steel “wedges” will be placed around the rock to prevent side-to-side sliding. Since the wedges will be visible (unlike the pins), Heizer is designing wood models, which he’s expected to bring with him.

In all of this, Thomas says, the trick has been figuring out ways to attach the rock while complying with the artist’s intentions and the city’s instructions.  “Half the art, in my opinion, is in its constructability,” she says.

That said, when it came to the aesthetic details of the slot, the artist has been exacting, as the man in charge of one of the slot’s defining characteristics—its precise concrete work—can tell you.

“He wanted razor-sharp corners” says Bill Hanson of Matt Construction, who was in charge of some 2,000 cubic yards of concrete. “It’s pretty difficult. You have to pay attention.” Heizer also wanted no visible joints or tell-tale signs of bolts under the concrete, also significantly raising the degree of difficulty.

Over the decades, Hanson, 65, says he’s worked on some pretty big “architectural concrete” projects, ranging from the Bonaventure Hotel in the mid-1970s to the Skirball Cultural Center in the mid-1990s. But “Levitated Mass,” it seems, may hold a special place of pride in a long career.

“I’m going to bring my seven grandkids to see it,” he says.

The "rock chamber," where the boulder will be attached to steel plates 15 feet above visitors.

Posted 3/7/12

CFY leader Neil Spears gives personal tech support to kids and parents during a training event this winter.

A well-rounded education increasingly requires knowing how to use computers and the Internet. But the cost of equipment means students from low-income families can sometimes get left in the silicon dust. The nonprofit group CFY Los Angeles aims to bridge that technology gap, and is looking for volunteers to help serve San Fernando Valley schools.

CFY gives families home computers loaded with educational software and holds community training sessions to teach the best ways to use them. The group also maintains Power My Learning, an online site that curates the best educational activities on the web. CFY Los Angeles co-director Neil Spears said these efforts take education beyond the classroom.

“It is changing the whole learning dynamic at home. Eighty percent of our parents have no degree past a high school diploma. Now they can sit down with the student to help solve particular kinds of problems.”

Since the L.A. chapter of CFY opened its doors in 2008, it has brought its program to Los Angeles Unified School District schools in low-income communities, focusing on 6^th graders. This year alone, the group expects to serve 7,000 families at more than 30 area schools.

For teachers, part of the program’s appeal is an ability to monitor homework a little better. The minutes kids spend using the programs are logged and provided to teachers, parents and students.

Kids aren’t the only ones learning. Parents also are using the service to educate themselves, said Spears.

Of course, the benefits of having a home computer go beyond education. With Internet access, tasks like paying bills and communicating with loved ones also become easier. The program doesn’t currently help families get discounted Internet service rates in L.A., as it has elsewhere. But it has prompted many sign up on their own, Spears said.

“These days, you need a computer and the Internet just to apply for many jobs,” said Spears. “The Internet is as essential today as having a phone was 30 years ago.”

Elisabeth Stock, a former White House staffer, founded CFY in New York in 1999 after noticing piles of government surplus computers gathering dust. Since then, the organization has provided home computers to more than 50,000 families. Formerly known as “Computers for Youth,” the organization changed its name to CFY last year in recognition of the fact that hardware is only part of the service it provides.

Interested volunteers can help CFY Los Angeles conduct training classes at Madison Middle School in Van Nuys on Saturday, March 10, and Saturday, April 14, or at San Fernando Middle School on March 17. To sign up and get more details, email [email protected].

Volunteers show up for orientation at 8 a.m. for morning sessions and 11:30 a.m. for afternoon sessions. They help families attending the four-hour workshop by assisting with individual issues and providing a more personal experience. No technical knowledge is needed, and volunteers receive a free T-shirt.

For another way to help, CFY is always looking for old desktop PCs to refurbish. Businesses interested in donating outmoded technology should email Neil Spears at [email protected].

Posted 3/7/12

Master organist Steven Ball plays along with "Tillie" at Royce Hall.

If you’re hankering for a taste of old school Hollywood—or inspired by the Academy Awards’ Best Picture winner The Artist—it doesn’t get much better than this.

UCLA’s Royce Hall is presenting Tillie’s Punctured Romance, a 1914 silent film believed to be the first full-length movie comedy. The score will be provided live, on the Hall’s Skinner Organ, played by Steven Ball.

The rare film, starring Charlie Chaplin, was restored in 2004 and is currently preserved in UCLA’s Film and Television Archive. In it, Charlie convinces the daughter of a wealthy farmer to abscond with him for some big city hijinks, only to abandon her there for another girlfriend. Later, he is tricked into pursuing her again after hearing she has just inherited a fortune.

Ball began playing the organ at age 12. He is a master and scholar of the theatre organ, and received a doctorate in organ performance from the University of Michigan.

The film and performance is Saturday, March 10, at 8 p.m. Tickets range from $15 to $45 and may be purchased online. Visit the UCLA Live website for parking and directions to Royce Hall.

Posted 3/7/12

Female inmates in the county's jail system can take part in a new and potentially transformative program.

Inside Dorm 3500 of the county’s Century Regional Detention Facility in Lynwood, an experiment in personal reinvention is about to unfold.

The dorm’s 124 residents—all of them female inmates of the Los Angeles County jail system—will be embarking on a new program dedicated to the proposition that women and men take very different paths to jail and need very different kinds of help to address the underlying causes that landed them there.

“Women come into the incarcerated life differently than men do. The majority of women have some kind of abuse in their background—physical or sexual. I hate to use the term ‘victim,’ but in many cases they are,” said Sgt. Christina Baker of the sheriff’s inmate programs unit. Those physical, sexual and emotional traumas often lead women to substance abuse, which in turn brings a host of criminal and other behavioral problems.

The Sheriff’s Department’s new “gender-responsive” program aims to give women—often for the first time in their lives—a chance to recognize and change those destructive patterns. “It’s basically a chance to reinvent themselves,” Baker said.

Although women inmates make up just 10% or so of the county’s jail population of around 20,000, they tend to be avid consumers of self-help and other programs, Baker said. Women “want that education, that life-changing element,” she said, noting that male inmates, by contrast, are often “wrapped up in jail politics” and afraid that taking part in programs will mark them as weak.

Karen Dalton, director of the sheriff’s Inmate Services Bureau, said she participated in a trial session of the program and found the hands-on, small group activities eye-opening, such as a session that used photos in magazines to connect with women’s feelings about themselves. “It’s a very interactive way of getting people to think differently about themselves, and not use the trauma as a crutch,” she said. “We’ve wanted this for a very, very long time.”

The women’s program, the first of its kind in the Los Angeles County jail system, will include one-on-one assessments, life skills training, domestic violence education, substance abuse recovery, behavioral therapy and other elements—all aimed at having an impact that goes well beyond individual inmates.

“It’s not just about the women,” said Renee Smith, who directs women’s services for Haight Ashbury Free Clinics-Walden House. “Women have babies, and families. It’s also about stopping the cycles for generations.”

Smith’s organization this week was awarded a contract to run the program for three years, with an option to continue for an additional 2½ years, at a total cost of up to $3.5 million.

Smith said similar programs have been run in the California prison system, and on a smaller basis in the San Francisco jail. The L.A. County program, to be offered first to female inmates who already have completed all available courses in the jail educational curriculum, is notable for the “constellation” of services it will offer.

“This is really a full program. This is what you’d get if you walked into residential treatment in the community,” Smith said. She said the women will be learning everything from “mindfulness” skills to how to write a letter to an estranged family member to the basics of navigating bureaucratic systems—“when to keep your mouth shut and when to speak up when you have a need.”

Unlike state prisoners serving lengthy sentences, county jail inmates tend to come and go more quickly. The average jail stay currently is about 44 days, although that’s likely to increase as prisoners who previously would have been sent to state prison instead do their time in county jail under the process known as realignment. And, at least as far as rehabilitation programs are concerned, that may not be a bad thing.

“The longer they’re here, the more treatment they receive,” Sgt. Baker said.

Stephanie Covington, who co-directs the Center for Gender and Justice and is a nationally-recognized leader in the field, said the criminal justice system has not always been so open to the notion of giving women inmates treatment geared to their backgrounds and needs.

“In the last 10 years, there’s been a growing understanding of the need for women to have different kinds of services,” she said. “It makes no sense to warehouse people.”

And, she said, even relatively short-term programs can make a difference.

“It’s time you can plant seeds,” she said. “You can help people see there are other options.”

Posted 3/7/12

L.A. County's first bookmobile at the 1948 County Fair, with 3rd District Supervisor John Anson Ford (left) and County Librarian John Henderson.

When one chapter opens, another closes. This week, as Topanga breaks in a new, state-of-the-art library, the county will bid farewell to another cherished institution—the Las Virgenes bookmobile.  

Twenty-eight feet long and stacked to the rafters, the traveling library has rumbled through the Santa Monica Mountains for generations, serving canyon- and hill-dwellers from Malibu to the Mulholland Highway.

“A lot of people will mourn the loss,” predicts former community library manager Donna Serra, who retired in 2010 after more than a decade as the Las Virgenes “bookmobile lady.”

“People from all walks of life have used that bookmobile. Families, academics, homeless people. People would come and bring their dogs inside with them. When we’d go to Topanga, so many people would come that we’d have to put up a sign saying only so many people could be inside the bookmobile at one time. They even used to put us in their parades.”

On Friday, when the bookmobile finishes its last stop—from 1:30 p.m. to 3: 30 p.m. at Hidden Hills City Hall—its route will be eliminated, leaving only four bookmobiles in the Los Angeles County system. County Librarian Margaret Donnellan Todd says it’s a casualty of time and success.

The vehicle itself is nearing the end of its life span, she says, and the library system has managed in recent years to shore up many of the brick-and-mortar facilities near the mountains.

“We now have the Malibu library, which will reopen in April after a full renovation,” Todd says. “Then there are the libraries in Westlake Village and Agoura Hills, which are both fairly new. The City of Calabasashas a new library, and now there’s the new Topanga library, of course.”

Bookmobiles first caught on in the United States around 1900, when a librarian in rural Maryland used horse-drawn wagons to expand local library service. After World War II, Congress began subsidizing them as a way to bring literacy to rural America. At their peak, some 2,000 were in use nationally. A bookmobile nicknamed “Little Toot” served children in the City of Los Angeles through the 1950s; by the 1960s, there were eight bookmobiles in the Los Angeles County fleet alone.

Since then, though, bookmobile use had gradually dwindled, largely due to rising gas prices, suburban development and the Internet. In 2008, according to the National Library Assn., only about 930 remained on the road nationally, including 69 in California.

The Las Virgenes "bookmobile lady," Donna Sera, left, seen here several years ago with Raya Sagi, formerly of the Agoura Hills Library.

Libraries have been reluctant to get rid of them entirely, and the National Library Assn. still celebrates National Bookmobile Day. In 2009, Los Angeles County added a bookmobile route in the rural Antelope Valley, where three of its vehicles are now assigned, and its fourth—an urban outreach bookmobilethat mostly serves senior communities and housing projects—is among the most popular in the county.

But most parts of Los Angeles now have branch libraries within easy driving distance, Todd says, and most bookmobiles lack the breadth and digital access that brick-and-mortar libraries now offer. The Las Virgenes bookmobile only carried about 2,500 books, CDs, DVDs and other lendable items, while the new library in Topanga alone stocks tens of thousands.

Inside the Las Virgenes bookmobile, making its final stops.

Serra, the retired librarian, says the bookmobile’s limitations were part of what patrons loved about it. In fact, she says, when the traveling library began electronically tracking overdue books, many patrons pined aloud for the days “when you could just sign your name on a card and that was enough.”

Readers may not have had as much to choose from, says Serra, but she made up for that in personal service. Sometimes, she says, she and bookmobile aide William Moore would drop a bag of books at the home of a sick patron, or use their own cars when the bookmobile was broken down or stopped by inclement weather.

Each week, she says, she and her fellow staffers would load up the lumbering vehicle with items they had personally chosen for patrons.

“There was Uncle Dale, a photographer in the movie business who had a lovely little daughter, Fiona,” recalls Serra. “We’d find special things for her, things with princesses and fairies, but also classics like “The Three Musketeers.” And there were the Portmans, another great family—voracious readers. Mrs. Portman would come in and we’d have 50 books set aside, waiting for her.”

Over the years, Serra says, she came to know the minds of thousands of patrons, from celebrities who would wander up the bookmobile stairs incognito to homeless bookworms from Malibu Creek.

One soul, a courteous transient named Daniel, came in regularly for two years to renew “The Complete Writings of Thomas Paine,” she remembers. Another patron made such delicious homemade tomato relish that the staff stocked her favorite authors—J.D. Robb, Iris Johansen—just to ply her for the recipe.

Pets were welcomed, she says, and one of her favorite Topangans perused the stacks for years with a Tennessee squirrel hound named Lily, looking for volumes on spirituality. When the woman died in 2008, Serra went to the memorial service.

“For my birthday one year, she gave me an ancient Sanskrit poem written in calligraphy, about looking forward to each day and living to the fullest,” says Serra. “I still have it here in my house with me.”

Serra predicts it will take time for her former patrons to get used to a library that isn’t on wheels: “They’re a unique group, people who use bookmobiles.”

But Todd, the county librarian, says that the Las Virgenes bookmobile will have its own next chapter: After Friday, it will become either a backup bookmobile or be dispatched as an “express library” to sites undergoing renovation.

“It’ll have a nice part-time job—not a lot of stress, not a lot of mountain roads,” she says, laughing. “I suppose you could say that it will be enjoying its retirement years.”

Bookmobiles in Hawthorne in the 1960s, when almost every community had one.

Posted 2/22/12

Don't expect to see any horses when The Rock arrives in Long Beach, its first urban stop in its journey.

It’s a long way to the top, as AC/DC would put it, but the big city star treatment is about to begin for The Rock.

After wending its way for more than a week through cow pastures, truck routes and far-flung suburbs, the 340-ton centerpiece of Michael Heizer’s new “Levitated Mass” sculpture is finally beginning the urban leg of its trip to LACMA.

From here on in, “it’s going to be a real rockapalooza,” predicts Blair Cohn, executive director of the Bixby Knolls Business Improvement Association, which will be hosting a daylong welcome bash on Wednesday in Long Beach. Pulled together at the last minute with the help of Long Beach City Councilman James Johnson, the party will feature food, games, live music and a DJ playing songs with the word “rock” in the title from noon until 7 p.m.

Cohn says song requests and ideas have been pouring in all week via email and Facebook. “It’s the talk of the neighborhood.”

The bash will mark The Rock’s first stop in a densely populated part of Southern California since last Tuesday when it left its quarry near Riverside.  Riding in a massive red transporter and traveling only by night, it has mainly stopped on surface streets and lots on Los Angeles’ outskirts, and its reception has mostly been one of open-mouthed wonder.

On Wednesday, however, it will spend the day on Atlantic Avenue between 36^th and 37^th Streets in the urban heart of Long Beach. From there, it will move to Vermont Avenue near Harbor-UCLA Medical Center, then to Figueroa Street north of Florence Avenue near Exposition Park and finally to LACMA late Friday night and early Saturday morning.

Long Beach officials say they saw The Rock’s stop as an opportunity both for fun and culture.

“Right away, I took out my notebook and started brainstorming,” said Cohn. “Rock painting, pet rocks, Pop Rocks, Rocky Road ice cream. Rockstar energy drinks. Rock-Paper-Scissors tournaments.”

The party will feature all those attractions, plus two live bands and Bill Child, a disc jockey who performs as (dj)misterbill at many of the events sponsored by the business improvement association. Child says he will be spinning not far from The Rock on the patio of Patricia’s Mexican Food at 3626 Atlantic Avenue.

Cohn hopes Child will kick things off with Queen’s “We Will Rock You,” but Child’s personal favorite is “I Am A Rock” by Simon and Garfunkel.

Also likely to make the long play list, Cohn and Child say: “Rock Lobster” by the B-52’s, “Rockin’ In The Free World” by Neil Young, “Rock With You,” by Michael Jackson, “Rock You Like A Hurricane” by The Scorpions, “Like A Rock” by Bob Seger, “R.O.C.K. in the U.S.A.” by John Mellencamp, “Sorry For Party Rocking” by LMFAO and “I Wanna Rock” by Twisted Sister, not to mention AC/DC’s famous caveat to those who “Wanna Rock And Roll.”

“But we’ll try to keep it as fresh as possible,” Child says. “There’s going to be a lot to choose from. Just say that anything with ‘rock’ in it will be played tomorrow. I’ll be there for seven hours, so you can count on it.”

Just a few of the million-plus pieces of mail that the DPSS must, under federal regulations, mail to itself each year.

It may sound like a bureaucratic absurdity straight out of Dilbert: Los Angeles County’s Department of Public Social Services is paying hundreds of thousands of dollars to send itself more than a million pieces of mail each year.

But the reality is no laughing matter.

Federal regulations require the department to communicate with all recipients of CalFresh benefits (formerly known as food stamps) by means of paper mail.

Many homeless recipients list the department’s address as their own so that they may receive benefits. But often, they pick up their mail irregularly, if at all. And that has created mail backlogs and service delays at DPSS offices. The department estimates it spent at least $390,000 on such mailings last year.

So this week, the Board of Supervisors, acting on a motion by Supervisor Don Knabe, directed the Chief Executive Office and DPSS to explore whether there’s a legislative way around the regulations. The motion did not specify a timeframe for coming up with such a strategy.

If allowed to do so, DPSS proposes changing to a system in which people using the department’s address would receive electronic mail which they could access or have printed out for them at DPSS offices.

But altering the system could have some unintended consequences. Christine Khalili-Borna of the Public Counsel Law Center said creating email accounts could raise privacy concerns and might also make it harder for other county agencies, including Public Health, to reach homeless clients.

“This proposed motion might be a good option for those individuals who have the skills, ability and access to email,” Khalili-Borna said. “However, a large number of homeless participants—especially the most vulnerable, including those with mental health, developmental and literacy issues—do not have the skills or means necessary to access this crucial information.”

She said her organization would be willing to work with the county as it explores ways to change the current system. Her offer was accepted.

Posted 3/6/12

The best seat in the house this weekend for viewing The Rock? Tony Gendrano's bedroom.

Tony Gendrano has never visited LACMA, but on Saturday morning, 340 tons of the museum’s latest acquisition paid an eye-opening visit to him.

“I said, ‘What’s going on here?’” the retired Rowland Heights accountant marveled, opening the blinds of his upstairs window. There, on the other side of the pane, sat the top of the 2-story-high boulder that’s been making its way this week to the museum.

Covered in white shrink-wrap, it gleamed like the Matterhorn in its bright red transporter, so close that it seemed to be peeping into Gendrano’s master bedroom. Down the hill, traffic jammed and crowds jostled along Pathfinder Road, which runs along Gendrano’s back fence—and which, coincidentally, was The Rock’s designated pit stop for the weekend.

“We’d been following the news about the project, all the excitement,” said Gendrano, who spent 35 years at the county Department of Health Services before his 2009 retirement, “but I never thought it would get this close to our house. When I was still employed, I walked one time on the street near the museum, but for some reason, I just never went inside it.

“I will definitely go now, though. I’m curious,” he said.

While hundreds of visitors intentionally dropped by Pathfinder Road to see The Rock, others came upon it accidentally.

The Rock’s 9-day odyssey across the Southland has been far more than a simple delivery from Point A to Point B. Since its late-night sendoff last Tuesday at a Riverside County quarry, the massive chunk of granite—part of “Levitated Mass”, a sculpture by earth artist Michael Heizer—has been gathering a whole new audience, both for LACMA and for art.

Gear heads have come to check out its transporter. Shutterbugs have taken its portrait. Schoolteachers have used it for lesson plans. History buffs have researched its provenance. Families have shown up with babies in blankets and grandparents in wheelchairs. Drunks have materialized at every stop, hollering and toasting. A Riverside County trucker proposed to his live-in girlfriend beside it.  (“I wanted to give her a rock next to The Rock,” explained 35-year-old Ramon Vasquez III of Glen Avon.)

On Saturday morning, a man in a Rolling Stones t-shirt walked through the crowd calling it “Mick” (as in Jagger) and two Rowland Heights women rode up to it on horseback. Long lines of motorists drove by the transport apparatus, filming it on cell phones and yelling things at it.

“Roooooooooock!!” a carload of young men roared, revving their engine, as the boulder’s security detail looked mildly alarmed.

Many of the visitors say the spectacle has made them aware of the Los Angeles County Museum of Art for the first time; this has especially been the case at the early Inland Empire and East San Gabriel Valley stops. More than 60 percent of LACMA’s visitors come from within Los Angeles County, according to museum statistics, and so far, not one of the congressional districts The Rock has passed through has more than 500 paid LACMA members. By contrast, the Mid-Wilshire-to-Malibu congressional district in which LACMA is situated has more than 17,000.

Taking advantage of the crowds, LACMA staffers passed out everything from bookmarks to free tickets.

“I can’t recall the last time I was at the museum, but I’ll probably go see this when it gets there,” said Irene Valenzuela, a purchasing agent for Smart & Final who was in the Rowland Heights crowd on Saturday with her husband, Art, and their granddaughter, Kaitlin Minton.

“I heard it cost, like, $10 million to purchase and transport it. For that kind of money, yeah, I want to check it out.”

LACMA officials didn’t engineer the enthusiasm, though they have come to view it as an opportunity as consciousness has built. Publicizing the move was initially tricky because permitting snags kept delaying the project. Also, several of the stopovers were on private property or in difficult-to-access locations.

Moreover, no one wanted the spectacle of the move to overshadow the finished sculpture. Until the boulder is fitted to a 456-foot-long concrete trench awaiting it at LACMA, it is only one component of Heizer’s artwork, which will allow viewers to walk underneath the megalith in such a way that it will seem to be levitating.

On the first night of The Rock’s journey, however, it became clear that this was one piece of public art that was destined to engage the public.

Rolling Stones' fan Art Valenzuela, with his granddaughter and wife, says LACMA's boulder should be named "Mick."

“What I really like is the way it’s making a public space,” observed Esther Amaya, a 20-year-old Cal Poly Pomona student discussing the boulder with her Whittier relatives at the Rowland Heights stop over the weekend.

“People are here talking, taking pictures, bringing their pets. Some are saying, ‘This is the stupidest thing I’ve ever heard of.’ Some are saying, ‘This is amazing!’ I think this is how you know it when you’re seeing great art.”

“Clearly, people are fascinated by it,” said LACMA Vice-President of External Affairs Terry Morello, noting that page views on the museum’s website have increased tenfold.

Docents have been on site at its stopovers since Wednesday, handing out informational bookmarks, free LACMA tickets and applications to NexGen, the museum’s free youth membership program. The museum also has reached out to schools with a downloadable “Levitated Mass” curriculum.

“We’ve easily given away hundreds of tickets,” said LACMA spokesman Scott Tennent, hustling to satisfy a crush of onlookers in Rowland Heights. “People seem so excited, not only about the artwork but also about the museum. Especially on the first nights, we met a lot of people who had no idea what LACMA was.”

Morello says that it is too soon to tell whether The Rock’s popularity will translate into increased financial support for the museum; the struggling economy has kept paid membership relatively flat for the last several years.

But museum officials have reason to be optimistic when it comes to increasing public involvement. In 2008, in concert with a major remodel, LACMA added another massive outdoor sculpture, an arrangement of antique street lamps by Chris Burden.

“Urban Light” is now an iconic Los Angeles artwork—and museum attendance has doubled in less than four years.

Among those in the diverse crowd in Rowland Heights was Guthrie, who trotted up with owner Debbie Scott.

Posted 3/4/12